Chequered times for Burberry
How Burberry Reclaimed Its Brand After Becoming Linked With “Chav Culture”
Outdated fashion ignores trends
Burberry finally shakes off its 'chav check' reputation | Daily Mail Online
How Burberry reclaimed its brand | Business | The Guardian
Chavs : The Demonization of the Working Class (Paperback) - Walmart.com
Chequered times for Burberry
The Checkered History of Burberry | Sleek Magazine
Burberry case study by Andy Chin - Issuu
Dress Behavior – tmd224-group#8
The History of Burberry's Check | Grailed
Don't Wear Our Fashion – The Challenges of Brand PR – Barbara Russ
Burberry doffs its cap to 'chavs' | Marketing & PR | The Guardian
What would you do if you are attracting the wrong Customers. | T1 2016 MPK732 Marketing Management (Cluster B)
Burberry finally shakes off its 'chav check' reputation | Daily Mail Online
How an American woman rescued Burberry, a classic British label | Burberry group | The Guardian
How chavs have changed the fashion world
Burberry must move on from Bailey's chequered past
iPhone + Burberry= too chavvy? | "Buy the Way…" Insights on Integrated Marketing Communication
Burberry and the chequered politics of working-class appropriation | Dazed
Burberry: How Christopher Bailey reinvented the brand with the chequered past - BBC News
