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My favourite ad of all time: DeBeers 'A diamond is forever' from 1938  onwards - Mumbrella Asia
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia

De Beers myth: Do people spend a month's salary on a diamond engagement ring?  - BBC News
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar  Industry From the Ground Up
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing  Strategy | Feedough
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy | Feedough

Daniel Murray on Twitter: "In the mid-1940s, only 10% of engagement rings  had a diamond. By the end of the 20th century, more than 80% of rings had a  diamond. How? In
Daniel Murray on Twitter: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In

De Beers - Starring in our campaign, Argentinian artist... | By De Beers |  Starring in our campaign, Argentinian artist @conievallese is inspired by  urban landscapes as well as her commitment to
De Beers - Starring in our campaign, Argentinian artist... | By De Beers | Starring in our campaign, Argentinian artist @conievallese is inspired by urban landscapes as well as her commitment to

Andreea Diaconu Shines in De Beers Jewelry Ad Campaign – Fashion Gone Rogue
Andreea Diaconu Shines in De Beers Jewelry Ad Campaign – Fashion Gone Rogue

New De Beers "I do" Redefines Modern Commitment - Only Natural Diamonds
New De Beers "I do" Redefines Modern Commitment - Only Natural Diamonds

De Beers" legendary diamond advertising campaign is the 1st and the most  successful influencer marketing campaign.
De Beers" legendary diamond advertising campaign is the 1st and the most successful influencer marketing campaign.

My favourite ad of all time: DeBeers 'A diamond is forever' from 1938  onwards - Mumbrella Asia
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia

History Of Diamond Rings - De Beers Advertisement
History Of Diamond Rings - De Beers Advertisement

How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic

How Diamonds Became The Rock Of Love — NoLie Communications
How Diamonds Became The Rock Of Love — NoLie Communications

De Beers' most famous ad campaign marked the entire diamond industry |  Theeyeofjewelry.com
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com

De Beers - Right Hand Ring Campaign on Behance
De Beers - Right Hand Ring Campaign on Behance

Diamonds: The Greatest Marketing Scam Of All Time | by MediaVSReality |  Medium
Diamonds: The Greatest Marketing Scam Of All Time | by MediaVSReality | Medium

How Americans Learned to Love Diamonds - The New York Times
How Americans Learned to Love Diamonds - The New York Times

Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas  (@yasmineghattas) | Better Marketing
Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar  Industry From the Ground Up
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

TIL: The "tradition" of spending several months salary on an engagement ring  was a marketing campaign created by De Beers in the 1930's. Before WWII,  only 10% of engagement rings contained diamonds.
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.

De Beers - Right Hand Ring Campaign on Behance
De Beers - Right Hand Ring Campaign on Behance

De Beers' most famous ad campaign marked the entire diamond industry |  Theeyeofjewelry.com
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com

De beers christmas campaign
De beers christmas campaign

diamonds | De beers, Engagement rings, Diamond
diamonds | De beers, Engagement rings, Diamond

How diamonds became immortal? | ILLUMINATION
How diamonds became immortal? | ILLUMINATION

How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic