Taking a cue from Nike: the brand activism debate | This week on Brand Equity, Sonali Krishna debates & discusses brand activism, whether brands stand to benefit from it and whole lot
Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
What branding social activism could mean for Nike's business - YouTube
Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox
Being Brand Activist - CBA Italy
Nike sales defy Kaepernick ad campaign backlash - BBC News
Nike Ads Made Social Statements Throughout Its History
Why Nike Has Mastered the Art of Online Brand Management – Marketing And Must-Know Rules
Nike's New Hands-Free Sneaker Is a Masterclass in Brand Activism | by Avery | Content Milkshake | Better Marketing
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Is Nike's Kaepernick campaign sacrificing everything? #JustDoIt - BrandBase
Nike loses factory aid as 'racist trainer' row intensifies - BBC News
Big Brands And Political Activism: What Do Marketers Think?
The Rise of Activism Marketing - Marstudio
Brand Activism: Nike and Colin Kaepernick - The Case Centre
Defining The Boundaries Of Brand Activism - Branding Strategy Insider
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Nike Exemplifies “Just Do It” Ethos With Colin Kaepernick Campaign
NIKE Future Movement – Pangram Pangram Foundry
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
The Problem with Brand Activism - Strong Estate Marketing
PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar