Do you have a tech company in Amsterdam that aspires to expand into other parts of the world soon? If yes, you will also have to do some digital PR and traditional PR to fix your brand into the minds of customers. It is possibly difficult to execute but to make technology PR work, act as per the following.
For effective communication, you can also consider choosing a PR agency having experience in the technology field. For instance, the Sydney-based Piccolo PR has a team of professionals who can connect a tech brand with target customers, no matter where they arelocated.
Whether you do in-house PR or have PR done through a third-party, make sure that you follow the below-mentioned things.
Make Information Available In The Local And Global Languages
Most Dutch people speak and read the English language pretty well. So, make sure to present PR content online in both English and the Dutch languages for everyone to read. Localizing your content for technology PR is a good idea, but having the English language too will help you reach out to more audiences in the tech world.
Publish Press Releases A Lot And Often
Whether or not press releases are effective, is a topic of debate even today. Top PR agencies in Amsterdam say that it is worth a shot. A short yet easy to understand press release works best. Confirm that it is optimized for the web, with shorter sentences and paragraphs.
Think Twice About Press Conferences
Should you hold press conferences to do PR for your tech firm in Amsterdam or elsewhere in Holland? You might want to reconsider it because holding press conferences will make much impact mostly for big technology companies having a global customer base. Rarely, such as when there is a crisis, it would work, or else we recommend skipping the conference.
Leverage Visual Elements
This is the day and age of social media and instant pleasure. There is much visual content to satisfy the hungry-for-clicks audience on social networking websites such as Instagram. Even large newspaper corporations invest some funds in imagery for PR, so why not consider doing the same for your tech firm? Use your brand photos and other visual elements to have the maximum possible effect on social media. Some publications will not even think about posting your story without photographs.